Archivo de la etiqueta: tourismexperience

Disney/&Pixar link up with VisitScotland a tourism ‘first’

Posted on por
Responder

Disney and VisitScotland form marketing partnership to attract more tourists to the highlands.

A global marketing campaign promoting Scottish tourism is to be based around the launch of Disney/Pixar’s forthcoming animated film, Brave.

VisitScotland’s £7m campaign will be its biggest yet and the first time that Disney has linked up with a country’s tourism organisation on such a scale.

The campaign is currently in development, but promises to showcase Scotland’s scenery, humour and culture. It will feature TV and cinema advertising in the UK, Europe and the US, supported through PR, digital and events marketing, including premiers and screenings that will continue until the film’s DVD release.

Mike Cantlay, chairman, VisitScotland, said: “This is an incredible opportunity to extend the reach of VisitScotland’s marketing activity across the world. This film will be shown in more than 70 countries across the world and will give us the opportunity to convert cinema-goers into visitors in the biggest campaign VisitScotland has ever launched.”

STV news interview http://goo.gl/pWC9U

Mr Cantlay said he expected the new Disney/Pixar to give Scotland even bigger exposure than Mel Gibson’s Braveheart amid challenging times for the tourism industry.

He said: “It’s been a tough trading environment for anyone in tourism, for anyone in any business frankly.

“But Scotland, and the Highlands and Islands in particular, have been remarkably resilient when you consider how really, really tough tourism is around the world.”

Tricia Wilber, of the Walt Disney Company, said: “Brave takes its inspiration from the majesty and mystery of Scotland, and features the voices of many much-loved Scottish stars.

 A song by Dingwall-based Gaelic singer Julie Fowlis features in the film.

“So it’s fitting to create a global campaign with VisitScotland to further bring to life the iconic Scottish landscapes and folklore that inspired the film.”

Scots actress Macdonald provides the voice for Merida, while Robbie Coltrane voices a lord called Dingwall – the name of a town in Ross-shire in the Highlands.

VisitScotland hopes to bring a return on investment of around £140m. The body claims that on average, for every £1 invested in marketing, Scotland sees a return of £20.

 

Costa Rica sounds experience

Posted on por
Responder

What sounds remind you of Costa Rica?

Is there anything more satisfactory than the sounds of a place and the possibility of being you the one who creates them?

This App transports you to Costa Rica. “The goal of the EnviroMixer app is to enable playful, shareable experiences that bring to life Costa Rica’s unique environment and wildlife inhabitants,” said Maria Amalia Revelo, Deputy Manager and Director of Marketing, The Costa Rica Tourism Board. “The EnviroMixer, part of our Gift of Happiness campaign, makes sharing the sounds of Costa Rican happiness that much easier.”

The app is offered for free download as a smaller “gift of happiness” from The Costa Rica Tourism Board. Users, whether travelling to the country through the campaign or not, can experience Costa Rica’s beauty and biodiversity. The app features nine animal sounds and several other nature sounds, including rushing water and an erupting volcano. Users drag each sound into the mixer, and the placement of each animal creates a unique beat with customizable tempo and volume. After creating a mix, users can share it with friends using Facebook, Twitter, and email.

This App allows users to create music using the sounds from Costa Rican wildlife and natural wonders and brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.

The app is a free way to experience the wildlife that inspired us to create Costa Rica’s Million Dollar Gift of Happiness campaign, and t brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.

 

Lets remember this campaign “Million Dollar Gift of Happiness”…

From October 6, 2011, to February 5, 2012, Costa Rica gave away $1 million worth of gifts of happiness in the form of weeklong Costa Rica vacations to people in the United States and Canada. The campaig promoted Costa Rica as the happiest country in the world and inspired travelers to enjoy the country’s natural beauty and adventure, and share their experiences with their friends via social media platforms.

Three commercials feature Mr Sloth, a laidback spokesanimal hanging in front of iconic Costa Rican scenes, rainforests, mountains, and stunning local architecture, and delivering happy-go-lucky words of praise for his native land in a relaxed, surfer dude-style voice.

Through a contest on the Visit Costa Rica Facebook page, the Costa Rica Tourism Board gave away one trip per weekday. Each winner and one guest will spend 8 days, 7 nights on a customizable trip to Costa Rica. The five trip types are Adventure Happiness, Adrenaline Happiness, Authentic Happiness, Romantic Happiness and Wildlife Happiness. Videos describing each type will be posted on the Facebook page and the Costa Rica YouTube channel.

http://www.youtube.com/watch?v=9hEjZ7kGKbI

In addition to the Facebook contest, Costa Rica will hand-select 95 other travelers who could benefit from a gift of happiness, who share Costa Rica’s values and who demonstrate the country’s belief in Pura Vida – everything good in life. In total, 255 travelers received free trips to the happiest country on the planet. To promote the country and campaign, They created four videos of Mr. Sloth, the slow-moving spokes-animal who showcases his beautiful, green environment and the relaxed culture of Costa Rica.

Other elements of the campaign include the “EnviroMixer” iPad app,  as well as various print ads, digital and rich media.

Facebook ‘Friends” went from 8 thousand to 51 thousand in a month and a half after launching “Costa Rica’s Million Dollar Gift of Happiness.”

 

 

Kuoni and Augmented Reality: A new engaging way for customer

Posted on por
Responder

We already showed you a campaign of The Hawaii Visitors and Convention Bureau, where they had incorporated the  Augmented-Reality Technology as a new way to help engage and tantalize potential travelers to Hawaii like never before.

Now It´s time for Kuoni…

Kuoni claims to be one of the first UK operators to employ ‘augmented reality’ in press and magazine advertising. This allows readers to be prompted to view extra content and video through smartphones and iPads using image recognition technology to give the reader additional content and an enhanced experience of the ad.

Readers will be encouraged to download the app to their smartphones in order to view the ad through their camera, which will trigger a video, providing details of Kuoni holidays.

 

Dynamic creative messaging is being used in online display advertising. More than 240 creative message variations have been created, all based on a consumer’s journey and level of interaction with the Kuoni website. In this way future messaging can be tailored to the individual experience and stage in the booking process.

The use of these advertising methods are part of the operator’s new year integrated marketing campaign under the new ‘Requested by you… Crafted by Kuoni’ brand slogan.

A social media competition on Facebook is also being run, asking followers to create their own campaign poster. Entrants can choose an image from a selection of Kuoni brand images and write their personal holiday requests for a chance to win a £2,000 gift card for their next holiday. The competition runs until February 29.

 

Kuoni head of marketing Naomi Wilkinson said: “With a significant proportion of our online traffic coming from smartphones and tablets, augmented reality felt the next logical step in creating a seamless multi-channel experience for the Kuoni customer.

“Customers have shown us that they interact with Kuoni in multiple ways across all channels, and augmented reality helps to facilitate this journey in a fun and engaging way.”

One of the most interesting features in the app is the first ever integration of a “click to call”. This makes it engaging and fast tracks the consumer journey from print brochure to booking line.

Over the last 3 years Kuoni and MEC have worked together to better integrated online and offline communication channels, with a significant increase in the use of PPC to drive sales and the development of a sophisticated online display campaign. This has involved merging the benefits of partnerships with key sites, brand placements at key times of year and an ever present base of network, DSP and retargeting activity harvesting online interest. Kuoni have seen CPB’s decrease and booking volumes increase through digital channels year on year as a result.

Once in a lifetime experience – Titanic Expedition

Posted on por
Responder

As the 100th anniversary of the sinking of the Titanic approaches, one travel company is offering a once-in-a-lifetime experience – to journey down 12500ft (3800m) to the wreck in a submarine.

The site where the fateful Titanic sunk in the Atlantic Ocean looks set to be a busy area next year as travel companies cash in and mark a century since the tragedy.

The controversial voyage is offered by Kensington Tours and embarks from St. John’s in Newfoundland, Canada, 329 miles from where the ship ran into trouble.

Titanic enthusiasts will take a submarine trip to explore the remains of the ship which famously struck an iceberg on her maiden voyage from Southampton to New York on April 15 1912.

Participation is limited to just 20 divers per expedition. Each expedition will offer diving participants the extremely rare opportunity to journey to a depth of 12500ft (3800m) in order to explore the liner R.M.S. Titanic during the centennial year of her sinking.

They will spend a pre-departure night in St. John’s in order to attend the introductory expedition dinner prior to boarding the expedition vessel for the 350nm voyage to the Titanic site. Arrival at the site will be marked by a short ceremony to commemorate the loss of this fine ship, and then the dive operations will commence.

During the dive series, participants will enjoy specialist lectures, observe the Mir submersible program in action, and enjoy international class cuisine with fellow expeditioners.

It´ll be led by some of the same expedition team responsible for James Cameron’s Hollywood epic & IMAX’s Titanica dives, exploring this ghostly wreck from Russian MIR submersibles, featuring amazing photography opportunities, memorial ceremony, special lectures & pre-cruise tour of the Titanic gravesites, monuments & museum in Halifax.

Once in a life, a movie experience becomes a real experience…

 

Personalised city discovery service based on friends’ social posts

Posted on por
Responder

This is the real way to change how we were used to travel…

gtrot.com has worked a personalised city discovery service that instantly aggregates travel recommendations from friends’ social network updates into an interactive grid.

Featuring friends’ photos and other visuals, the grid saves time by presenting all options on one screen that can be used to quickly build an entire trip itinerary.

One needs to enter the destination city, and gtrot’s technology will parse data from Facebook, Twitter, Foursquare and other sites to determine where one’s friends have been, what activities they took part in, their current location and more. gtrot then:

- Recommends a curated set of places, deals and events, based on the information culled from the user’s social networks.

- Presents recommendations in the form of a photo-grid that shows the friends who visited each venue, the source of deals, and events coinciding with the preferred travel dates.

- Allows users to save the items they want to include in their plans, hide whatever does not interest them, and filter by categories to find exactly what they need.

- Includes daily deals offers from top deal sites like Groupon and Living Social, as well as sport, concert and theater ticket offers for events during your trip.

Users can also share plans for their upcoming trips on their social networks for additional comments or advice. Replies to Facebook or Twitter posts are pulled back into their gtrot trip. All of the information from a finished trip is stored for future reference and sharing.