Archivo de la etiqueta: ipad

Turismo experiencial y shopping virtual – Excelente aplicación ViViWo

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ViViWo una aplicación que ayudará a descubrir lugares sugerentes para visitar alrededor del mundo de forma totalmente interactiva, desde el PC, móvil o tablet, por el momento es accesible desde iPhone, iPad, Mac o PC y próximamente también desde Android.

Además de recorrer el mundo, se podrá comprar en las tiendas virtuales, asistir a todo tipo de eventos en vivo o encontrarse con avatares de artistas famosos. El siguiente paso es incluir también bares, parques temáticos y balnearios, entre otros puntos de encuentro.

Permitirá a los usuarios elegir el avatar que más les guste y pasear, chatear o hablar con personas de cualquier parte del mundo. La novedad de este mundo virtual es que los avatares también podrán hablar (voz sobre IP) en un futuro cercano.

El proyecto que está actualmente en desarrollo, se utilizará para la promoción turística internacional. Se trata de una aplicación gratuita a modo de mundo virtual en la que los usuarios puedan visitar los recursos turísticos. Por otro lado será una nueva herramienta de marketing para las empresas que podrán presentar sus servicios e información en ViViWo, bien sean hoteles, balnearios, museos, ciudades, provincias, países, etcétera. Como medio de promoción y atracción de turistas.

La aplicación creada por la empresa española Virtway permitirá a los usuarios recorrer diferentes lugares de Estados Unidos o Europa, y próximamente añadirán otros destinos turísticos como Malasia, México y Rusia.

 Como comenta su fundador y director de Virtway, esta tecnología permite crear mundos virtuales, al estilo de Second Life, en 3D pero con una excelente calidad grafica y un grado de realismo extremo, además de ser una multiplataforma, además de estar conectada con redes sociales y disponer de chat de texto.

 

Costa Rica sounds experience

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What sounds remind you of Costa Rica?

Is there anything more satisfactory than the sounds of a place and the possibility of being you the one who creates them?

This App transports you to Costa Rica. “The goal of the EnviroMixer app is to enable playful, shareable experiences that bring to life Costa Rica’s unique environment and wildlife inhabitants,” said Maria Amalia Revelo, Deputy Manager and Director of Marketing, The Costa Rica Tourism Board. “The EnviroMixer, part of our Gift of Happiness campaign, makes sharing the sounds of Costa Rican happiness that much easier.”

The app is offered for free download as a smaller “gift of happiness” from The Costa Rica Tourism Board. Users, whether travelling to the country through the campaign or not, can experience Costa Rica’s beauty and biodiversity. The app features nine animal sounds and several other nature sounds, including rushing water and an erupting volcano. Users drag each sound into the mixer, and the placement of each animal creates a unique beat with customizable tempo and volume. After creating a mix, users can share it with friends using Facebook, Twitter, and email.

This App allows users to create music using the sounds from Costa Rican wildlife and natural wonders and brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.

The app is a free way to experience the wildlife that inspired us to create Costa Rica’s Million Dollar Gift of Happiness campaign, and t brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.

 

Lets remember this campaign “Million Dollar Gift of Happiness”…

From October 6, 2011, to February 5, 2012, Costa Rica gave away $1 million worth of gifts of happiness in the form of weeklong Costa Rica vacations to people in the United States and Canada. The campaig promoted Costa Rica as the happiest country in the world and inspired travelers to enjoy the country’s natural beauty and adventure, and share their experiences with their friends via social media platforms.

Three commercials feature Mr Sloth, a laidback spokesanimal hanging in front of iconic Costa Rican scenes, rainforests, mountains, and stunning local architecture, and delivering happy-go-lucky words of praise for his native land in a relaxed, surfer dude-style voice.

Through a contest on the Visit Costa Rica Facebook page, the Costa Rica Tourism Board gave away one trip per weekday. Each winner and one guest will spend 8 days, 7 nights on a customizable trip to Costa Rica. The five trip types are Adventure Happiness, Adrenaline Happiness, Authentic Happiness, Romantic Happiness and Wildlife Happiness. Videos describing each type will be posted on the Facebook page and the Costa Rica YouTube channel.

http://www.youtube.com/watch?v=9hEjZ7kGKbI

In addition to the Facebook contest, Costa Rica will hand-select 95 other travelers who could benefit from a gift of happiness, who share Costa Rica’s values and who demonstrate the country’s belief in Pura Vida – everything good in life. In total, 255 travelers received free trips to the happiest country on the planet. To promote the country and campaign, They created four videos of Mr. Sloth, the slow-moving spokes-animal who showcases his beautiful, green environment and the relaxed culture of Costa Rica.

Other elements of the campaign include the “EnviroMixer” iPad app,  as well as various print ads, digital and rich media.

Facebook ‘Friends” went from 8 thousand to 51 thousand in a month and a half after launching “Costa Rica’s Million Dollar Gift of Happiness.”

 

 

Kuoni and Augmented Reality: A new engaging way for customer

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We already showed you a campaign of The Hawaii Visitors and Convention Bureau, where they had incorporated the  Augmented-Reality Technology as a new way to help engage and tantalize potential travelers to Hawaii like never before.

Now It´s time for Kuoni…

Kuoni claims to be one of the first UK operators to employ ‘augmented reality’ in press and magazine advertising. This allows readers to be prompted to view extra content and video through smartphones and iPads using image recognition technology to give the reader additional content and an enhanced experience of the ad.

Readers will be encouraged to download the app to their smartphones in order to view the ad through their camera, which will trigger a video, providing details of Kuoni holidays.

 

Dynamic creative messaging is being used in online display advertising. More than 240 creative message variations have been created, all based on a consumer’s journey and level of interaction with the Kuoni website. In this way future messaging can be tailored to the individual experience and stage in the booking process.

The use of these advertising methods are part of the operator’s new year integrated marketing campaign under the new ‘Requested by you… Crafted by Kuoni’ brand slogan.

A social media competition on Facebook is also being run, asking followers to create their own campaign poster. Entrants can choose an image from a selection of Kuoni brand images and write their personal holiday requests for a chance to win a £2,000 gift card for their next holiday. The competition runs until February 29.

 

Kuoni head of marketing Naomi Wilkinson said: “With a significant proportion of our online traffic coming from smartphones and tablets, augmented reality felt the next logical step in creating a seamless multi-channel experience for the Kuoni customer.

“Customers have shown us that they interact with Kuoni in multiple ways across all channels, and augmented reality helps to facilitate this journey in a fun and engaging way.”

One of the most interesting features in the app is the first ever integration of a “click to call”. This makes it engaging and fast tracks the consumer journey from print brochure to booking line.

Over the last 3 years Kuoni and MEC have worked together to better integrated online and offline communication channels, with a significant increase in the use of PPC to drive sales and the development of a sophisticated online display campaign. This has involved merging the benefits of partnerships with key sites, brand placements at key times of year and an ever present base of network, DSP and retargeting activity harvesting online interest. Kuoni have seen CPB’s decrease and booking volumes increase through digital channels year on year as a result.

First cruise ship to feature iPads in all staterooms

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Royal Caribbean International will mark another industry first with the introduction of iPad mobile digital devices in every stateroom onboard the newly revitalized Splendour of the Seas.

Royal Caribbean this week announced it would have an iPad in every cabin of the 1,804-passenger Splendour of the Seas by mid-February in what it’s billing as an industry first, and it’ll add the Apple devices to the cabins of five more of its 22 ships within two years.

“Based on consumer research, we added the iPads to greatly enhance guest communication, interactivity and to continue to offer industry leading technology that helps enhance the guest experience,” said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International. “This is just one of the many exciting ways that Royal Caribbean continues to provide our guests with the ultimate cruise experience.”

Royal Caribbean says the iPads will be programmed to let passengers access the ship’s daily listing of events and activities and to see a personal daily itinerary including shore excursions. Passengers will be able to use the devices to monitor their onboard account, order room service, view restaurant menus, access the Internet and watch movies. In short, the iPads will act much like the interactive television systems found on many ships.

The five additional Royal Caribbean ships scheduled to get iPads in every cabin are all part of the line’s Vision Class series and include Legend of the Seas, Grandeur of the Seas, Rhapsody of the Seas, Enchantment of the Seas and Vision of the Seas. All of the vessels are scheduled to undergo major revitalizations in dry dock over the next two years.

Mobile technology for hotel services

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Every aspect of life is imbued with “smart” these days as mobile technology and hand held devices replace older ways of doing things.

For the hospitality industry, there have been many pioneering uses of tablet devices as industry operators were among the earliest adopters to recognize the design features leading to improved service and self-service applications as well as robust employee assistance capabilities and back office functionality.

More and more hotels are adopting recent developments in tablet computers and smartphones to offer guests information in real time in a wide range of unprecedented ways.

After an extensive 24-month refurbishment and redesign, Dorchester Collection’s property, Hotel Bel-Air, has reopened its doors featuring Intelity’s ICE (Interactive Customer Experience™) technology.  This in-room guest service technology will provide guests in the hotel’s 103 guestrooms and suites with the ability to navigate through all offered hotel services with the simple touch of a finger.

Hotel Bel-Air has long been synonymous with prestige and comfort, offering an unparalleled experience.  From the moment guests check in they will now have the power to access and coordinate all of their hotel needs and receive services instantly.

 

Whether ordering in-room dining, accessing information about local attractions or checking into a flight, guests have the power to customize their experience all from the convenience of an easy-to-use interface.  ICE not only brings state-of-the-art technology to the guest, but also fully integrates into the hotel’s management systems resulting in an increase in staff efficiency, a 90 percent reduction in collateral printing and an overall increased level of service and quality.

Charleston Colombia properties a personalized experience this December.

Recognized for their luxurious world-class amenities, as well as a reputation for excellent service, the hotel group will be the first in Colombia to introduce the interactive guest service technology, ICE Touch (Interactive Customer Experience) at the Hotel Charleston Bogotá, Charleston Casa Medina and Charleston Santa Teresa Cartagena.

The award-winning ICE technology will be available via iPads in each of the 211 guestrooms making it possible for guests to order up to 30 guest services with the simple touch of a finger, including room service, spa treatments, information on local attractions, arranging a trip on the hotel’s pleasure yacht and much more.  Each customized guest interface provides direct communication between hotel staff and guests in real time and tracks all requests and activities, minimizing error and increasing efficiency.

At the InterContinental Seoul COEX’s Sky Lounge on the 30th floor, guests can snap a shot of a quick response (QR) code printed on the menu with their smartphones and instantly get information and photos about the cuisine on offer and the chefs running the kitchen.

French restaurant Table 34 at the Grand InterContinental Seoul Parnas presents fine dining options on a sleek tablet computer. After being seated, guests are handed a 10.1-inch Samsung Galaxy Tab instead of the usual, paper or plastic menu.

High-resolution pictures of the dishes and introductions to the chefs who will prepare the meals, as well as new promotions happening at the restaurant are easily viewed on the touch screen.

The two InterContinental hotels also present the guests room types and other privileges with the tablet computers. If guests want to upgrade a room when checking in, they can see and compare on the Galaxy Tabs the photos of Club Floor rooms and consequent privileges, such as Club Lounge use and faster checkout service. Tablet computers also extend hotel services.

Hyatt Regency Jeju offers an exclusive “e-book service” sponsored by Ridibooks, the country’s number one e-book service vendor, the service offers guests 42 complimentary books, including travel books to help them make the best of their visit to Jeju.  In addition, books about the economy and business management are available, along with 12 books about self-enrichment, 20 children’s classic stories and ten books for children about building an upright character.  All the books use the Ridibooks application on Hyatt Regency Jeju’s iPads, which are available for rent.

Guests can rent an iPad from the Concierge Desk in the hotel lobby or in the Regency Club® Lounge on which to read the 42 complimentary books and enjoy the autumn, the best season for reading, along with the beautiful nature of Jeju.  The iPads can be rented for periods of four hours once per stay per room, and advance bookings are required.  Guests who list the titles of their choice from among the 42 books with a Ridibooks’s ID on check-out will be presented with the e-book, which they can read in any place at any time.

Hyatt Regency Jeju has offered information about tours of Jeju on its iPads since the summer.  The launch of the iPad rental and e-book service will increase customer satisfaction, and provide even more information about Jeju tours and the hotel’s services.

A lot of Hotels are offering ipad on every room like The Plaza, in New York City, wich provides every guest with an iPad to enhance their 5-star stay.

These days, most of us are lucky if we land a hotel room that comes with complimentary Wi-Fi access. But guests of The Plaza hotel in New York City get something even better: an iPad.

The Apple tablets come loaded with Intelity’s ICE (Interactive Customer Experience) software, which allows the 5-star hotel’s pampered guests to order room service, request wake-up calls, or browse NYC travel guides, among other things. Guests can even adjust their room’s lights and temperature controls directly from the iPad.

Here you have just a few examples of how technology is helping to hotels to offer guests information in real time in a wide range of unprecedented ways…

 

España, a por el liderazgo en redes sociales

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España contará con tres nuevos productos turísticos promocionales en las redes sociales y en las aplicaciones móviles de última tecnología, medidas enmarcadas dentro del plan de impulso al turismo en la Red, para el que se ha destinado ocho millones de euros.

El presupuesto para la estrategia ‘online’, con la que se pretende dar apoyo a la campaña promocional ‘I need Spain’, incluye toda la campaña promocional realizada en Internet y el gasto emitido para la creación de una nueva estrategia que se lanzará al mercado a mediados de junio.

 

El proyecto incluye el lanzamiento de un ‘Brand Channel’ de España en Youtube, una iniciativa que permite a los usuarios visualizar más de 300 vídeos, que han sido clasificados por temáticas.

Como novedad dentro de este canal, los internautas podrán ver en tiempo real la climatología y temperatura del destino visualizado, además de que los usuarios podrán subir sus propios vídeos sobre sus vacaciones en España. Asimismo, dentro del ‘Brand Channel’, se ha incluido la última producción de Turespaña, una serie de 13 vídeos basados en la tecnología fotográfica ‘Timelapse’, consistente en crear una imagen en movimiento tras la unión de múltiples fotografías.

Para su consecución, se han realizado más de 3.000 fotografías a lo largo de 18.000 kilómetros recorridos en España.Además, se ha presentado la nueva aplicación para iPad que permite recorrer España y cuyos contenidos han sido aportados por los usuarios a través de distintos canales sociales.

España tiene 370.000 fans en Facebook y 20.000 en Twitter

España tiene una presencia “muy importante” en el mundo ‘online’ y prueba de ello son los 370.000 fans que tiene la página ‘I need Spain’ en ‘Facebook’ y los 20.000 seguidores en ‘Twitter’.

Así, la presencia en Internet potencia la llegada de turistas a España porque los visitantes deciden sus vacaciones, cada vez en mayor medida, “en base a lo que les recomiendan el resto de personas que visitan el país”, aseguró.

Por ello, esta estrategia supone una importante publicidad para el destino España, a la vez que genera “menos coste que la promoción en medios convencionales y es más efectiva”.

El 80% de los turistas que visitan España usa Internet

Por ello, el lanzamiento de estos productos intenta acercar el país “al consumidor final”, mostrándole alternativas o segmentos complementarios a la oferta de ‘sol y playa’.

Esta medida está dando resultados positivos, según Mesquida, quien aseguró que se ha producido un incremento de turistas que “consumen” productos culturales españoles.

En ese sentido, explicó que de los casi 53 millones de turistas que recibió España en 2010, 31 millones incluyeron visitas o adquisiciones de productos culturales durante su periodo de descanso, mientras que seis millones de personas vinieron al país atraídos, exclusivamente, por su oferta cultural.