What sounds remind you of Costa Rica?
Is there anything more satisfactory than the sounds of a place and the possibility of being you the one who creates them?
This App transports you to Costa Rica. “The goal of the EnviroMixer app is to enable playful, shareable experiences that bring to life Costa Rica’s unique environment and wildlife inhabitants,” said Maria Amalia Revelo, Deputy Manager and Director of Marketing, The Costa Rica Tourism Board. “The EnviroMixer, part of our Gift of Happiness campaign, makes sharing the sounds of Costa Rican happiness that much easier.”
The app is offered for free download as a smaller “gift of happiness” from The Costa Rica Tourism Board. Users, whether travelling to the country through the campaign or not, can experience Costa Rica’s beauty and biodiversity. The app features nine animal sounds and several other nature sounds, including rushing water and an erupting volcano. Users drag each sound into the mixer, and the placement of each animal creates a unique beat with customizable tempo and volume. After creating a mix, users can share it with friends using Facebook, Twitter, and email.
This App allows users to create music using the sounds from Costa Rican wildlife and natural wonders and brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.
The app is a free way to experience the wildlife that inspired us to create Costa Rica’s Million Dollar Gift of Happiness campaign, and t brings happiness to consumers through the unique sounds of Costa Rica’s flora and fauna.
Lets remember this campaign “Million Dollar Gift of Happiness”…
From October 6, 2011, to February 5, 2012, Costa Rica gave away $1 million worth of gifts of happiness in the form of weeklong Costa Rica vacations to people in the United States and Canada. The campaig promoted Costa Rica as the happiest country in the world and inspired travelers to enjoy the country’s natural beauty and adventure, and share their experiences with their friends via social media platforms.
Three commercials feature Mr Sloth, a laidback spokesanimal hanging in front of iconic Costa Rican scenes, rainforests, mountains, and stunning local architecture, and delivering happy-go-lucky words of praise for his native land in a relaxed, surfer dude-style voice.
Through a contest on the Visit Costa Rica Facebook page, the Costa Rica Tourism Board gave away one trip per weekday. Each winner and one guest will spend 8 days, 7 nights on a customizable trip to Costa Rica. The five trip types are Adventure Happiness, Adrenaline Happiness, Authentic Happiness, Romantic Happiness and Wildlife Happiness. Videos describing each type will be posted on the Facebook page and the Costa Rica YouTube channel.
In addition to the Facebook contest, Costa Rica will hand-select 95 other travelers who could benefit from a gift of happiness, who share Costa Rica’s values and who demonstrate the country’s belief in Pura Vida – everything good in life. In total, 255 travelers received free trips to the happiest country on the planet. To promote the country and campaign, They created four videos of Mr. Sloth, the slow-moving spokes-animal who showcases his beautiful, green environment and the relaxed culture of Costa Rica.
Other elements of the campaign include the “EnviroMixer” iPad app, as well as various print ads, digital and rich media.
Facebook ‘Friends” went from 8 thousand to 51 thousand in a month and a half after launching “Costa Rica’s Million Dollar Gift of Happiness.”