The Hawaii Visitors and Convention Bureau (HVCB) turned its attention to Seattle and Chicago throughout September and October, typically blustery months, targeting the cities’ avid travelers and residents with various consumer events and blitzes aimed at increasing visitor arrivals to Hawaii.
HVCB’s campaign, a part of ongoing marketing efforts in North America, focused on Hawaii’s culture, people and history, and the many experiences visitors can have while vacationing only in Hawaii.
The Hawaii Visitors and Convention Bureau, has incorporated the company’s augmented-reality technology into a monthlong marketing saturation campaign that combine print, broadcast, online and outdoor advertising with public relations, consumer events and travel trade outreach.
During the month of October, commuters traveling through Chicago’s busy Clark and Lake Station can use their mobile devises to tap into a selection of videos linked to marketing images hung throughout the station. After downloading the free Aurasma program, users simply point their iPhone4, iPad2, or Android 2.2 devices at the Hawaii posters and “the images come to life.”
“This new augmented reality helps engage and tantalize potential travelers to Hawaii like never before,” Jay Talwar, the HVCB’s senior vice president of marketing, said in a statement. “Bringing one-dimensional images to life puts Chicago commuters as close to being in Hawaii as possible in a compelling way.”
HaVCB has partnered with London-based Aurasma to incorporate the augmented-reality technology.
In Spain, M2M partner of Total Innmersion, the global leader in Augmented Reality Solutions with over 1000 executed solutions, is using augmented reality technology as a new innovative marketing tool to offer to their tourism and destinations clients.